| 000 | 00684cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250421075259.0 | ||
| 008 | 091119s2011 nyua b 001 0 eng | ||
| 020 | _a9780071082020 | ||
| 020 | _a0071082026 | ||
| 040 |
_aAE-ShU _cUKB |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M3634 2011 |
| 100 | 1 | _aMarshall, Greg W. | |
| 245 | 1 | 0 |
_aEssentials of marketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _c29 cm. |
||
| 365 |
_b187.20 _cAED |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aJohnston, Mark W. | |
| 942 | _cBKS | ||
| 999 |
_c6263 _d6263 |
||