000			01182cam a22002894a 4500
005			20250421075651.0
008			120327s2012 nyu b 001 0 eng
020			_a9780230338333
037			_bSBF2012-ENG
040			_aDLC _cDLC _dDLC _dAE-ShU _cUKB
050	0	0	_aHD59 _b.S365 2012
100	1		_aSeitel, Fraser P.
245	1	0	_aRethinking reputation : _bhow PR trumps marketing and advertising in the new media world / _cFraser P. Seitel, John Doorley.
260			_aNew York : _bPalgrave Macmillan, _c2012.
300			_ax, 235 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
650		0	_aPublic relations.
650		0	_aPublicity.
650		0	_aInternet in public relations.
650		0	_aInternet in publicity.
650		0	_aReputation.
650		0	_aCorporate image.
650		0	_aSocial media.
700	1		_aDoorley, John.
942			_cBKS
999			_c9841 _d9841