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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, c2012.Edition: 4th edDescription: xxiii, 389 p., [20] p. of plates : ill. ; 25 cmISBN:
  • 9780199605583 (pbk.)
  • 0199605580 (pbk.)
Subject(s): LOC classification:
  • HF5438.5 .P475 2012
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Item type Current library Call number Status Barcode
Books University of Kalba HF5438.5 .P475 2012 (Browse shelf(Opens below)) Available 00-1-237741

Previous ed.: 2009.

Includes bibliographical references and index.

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