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Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 8th ed. - Boston: McGraw-Hill/Irwin, c2008 - xix, 555 p.: ill., map; 27 cm.

Includes bibliographical references (p. 499-528) and indexes.

ISBN: 9780071259354 pbk

Source: University Bookshop

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.3 / .P468 2008

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