Consumer behavior and marketing strategy / (Record no. 118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01026nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm14575701 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421010512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100720s2008 mauab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071259354 |
| Terms of availability | pbk |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | University Bookshop |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .P468 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. | J. Paul Peter, Jerry C. Olson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 555 p.: |
| Other physical details | ill., map; |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 210.00 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 499-528) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C., |
| Dates associated with a name | 1944- |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html">http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Uniform resource identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2010-05-10 | University Bookshop | i11253095 | HF5415.3 .P468 2008 | 00-1-202959 | 2025-04-21 | 2025-01-01 | 1 | Books |