Marketing planning : a global perspective /
Hollensen, Svend
Marketing planning : a global perspective / Svend Hollensen - 2nd ed. - London : Mcgraw Hill Higher Education, , c2010 - xxiii, 430 p. : ill. ; 25 cm.
Includes index
9780077127138
Sharjah Book Fair 2010
Marketing planning
HF5415.13 / .H65 2010
Marketing planning : a global perspective / Svend Hollensen - 2nd ed. - London : Mcgraw Hill Higher Education, , c2010 - xxiii, 430 p. : ill. ; 25 cm.
Includes index
9780077127138
Sharjah Book Fair 2010
Marketing planning
HF5415.13 / .H65 2010