Marketing planning : (Record no. 6289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421075300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110620s2010 xxka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077127138 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Sharjah Book Fair 2010 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .H65 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Svend Hollensen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Mcgraw Hill Higher Education, , |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 430 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 187.20 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Uniform resource identifier | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2014-12-10 | Sharjah Book Fair 2010 | i1206337x | HF5415.13 .H65 2010 | 00-1-210985 | 2025-04-21 | 3 | 1.00 | Books |