الاتصالات التسويقية المتكاملة = Integrated marketing communications: (Record no. 2317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01373nam a2200337 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421074629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090221s2009 000 0 ara d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789957121600 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | معرض الشارقة الدولي للكتاب 2008 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .T35 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | الطائي، حميد عبد النبي، |
| Dates associated with a name | 1947- |
| 245 12 - TITLE STATEMENT | |
| Title | الاتصالات التسويقية المتكاملة = Integrated marketing communications: |
| Remainder of title | مدخل استراتيجي / |
| Statement of responsibility, etc. | حميد الطائي، أحمد شاكر العسكري |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | طبعة ملونة |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | عمان (الأردن) |
| Name of publisher, distributor, etc. | دار اليازوري العلمية للنشر و التوزيع، |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 ص. |
| Other physical details | مصور |
| Dimensions | 25 سم. |
| 365 ## - TRADE PRICE | |
| Price amount | 72.00 |
| Currency code | AED |
| 365 ## - TRADE PRICE | |
| Price amount | 73.00 |
| Currency code | AED |
| 500 ## - GENERAL NOTE | |
| General note | يشتمل على مراجع ببليوجرافية. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | التسويق |
| General subdivision | نظم المعلومات |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | التسويق |
| General subdivision | تنظيم و إدارة |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | التسويق |
| General subdivision | أسئلة و أجوبة |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | الإعلان الإلكتروني |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | الإعلان |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ترويج التجاره |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | الدعاية |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | العسكري، أحمد شاكر |
| 914 ## - | |
| -- | b10451560 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2010-05-10 | معرض الشارقة الدولي للكتاب 2008 | i10874355 | HF5415.123 .T35 2009 | 00-0-182321 | 2025-04-21 | 2025-04-21 | Books | |||||
| Loanable | University of Kalba | University of Kalba | 2010-05-10 | معرض الشارقة الدولي للكتاب 2008 | i10874392 | HF5415.123 .T35 2009 | 00-0-194756 | 2025-04-21 | 2025-04-21 | Books |