Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
Material type:
TextSeries: Publication details: New York : McGraw-Hill Companies, c1997Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN: - 9780071142557
- 007049097X
- HF5415.13 .G84 1997
| Item type | Current library | Call number | URL | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | University of Kalba | HF5415.13 .G84 1997 (Browse shelf(Opens below)) | Link to resource | Available | 00-1-253014 |
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Includes bibliographical references (p. 443-446) and index
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