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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Material type: TextTextPublication details: Los Angeles : Sage Publications, 2010.Description: xix, 316 p. : ill. ; 24 cmISBN:
  • 1848601336
  • 9781848601338
  • 9781848601321
  • 1848601328
Subject(s): LOC classification:
  • HD30.4 .W55 2010
Contents:
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Includes bibliographical references and index.

Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

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