Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

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Material type: Text

TextPublication details: Oxford : Oxford University Press, c2012.Edition: 4th edDescription: xxiii, 389 p., [20] p. of plates : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	University of Kalba	HF5438.5 .P475 2012 (Browse shelf(Opens below))	Available	00-1-237741

Previous ed.: 2009.

Includes bibliographical references and index.

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