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Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ.: Pearson Prentice Hall, c2009Description: xxxii, 352 p.: ill.; 23 cmISBN:
  • 9780132393898 (pbk.)
  • 0132393891 (pbk.)
Subject(s): LOC classification:
  • HF5415 .S326 2009
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Item type Current library Call number Status Barcode
Books University of Kalba HF5415 .S326 2009 (Browse shelf(Opens below)) Available 00-1-202869
Books University of Kalba HF5415 .S326 2009 (Browse shelf(Opens below)) Available 00-1-202868

Includes bibliographical references and indexes.

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