Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer /
Teixeira, Joe.
Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer / Joe Teixeira. - Indianapolis, IN : Wiley Pub., c2010. - xxii, 434 p. : ill. ; 24 cm.
Includes index.
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
9780470641644 (pbk.) 0470641649 (pbk.)
SBF2012-ENG
Google AdWords.
Google Analytics.
Google Website Optimizer.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Data processing.--Statistics
Internet marketing.
TK5105.885.G66 / T45 2010
Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer / Joe Teixeira. - Indianapolis, IN : Wiley Pub., c2010. - xxii, 434 p. : ill. ; 24 cm.
Includes index.
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
9780470641644 (pbk.) 0470641649 (pbk.)
SBF2012-ENG
Google AdWords.
Google Analytics.
Google Website Optimizer.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Data processing.--Statistics
Internet marketing.
TK5105.885.G66 / T45 2010