Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer / Joe Teixeira.

By: Material type: TextTextPublication details: Indianapolis, IN : Wiley Pub., c2010.Description: xxii, 434 p. : ill. ; 24 cmISBN:
  • 9780470641644 (pbk.)
  • 0470641649 (pbk.)
Subject(s): LOC classification:
  • TK5105.885.G66 T45 2010
Summary: Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
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Includes index.

Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.

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