Your Google game plan for success : (Record no. 9913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01200cam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421075653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130323s2010 inua gr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470641644 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470641649 (pbk.) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | SBF2012-ENG |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | C#P |
| -- | BWX |
| -- | CO3 |
| -- | MEAUC |
| -- | DLC |
| -- | AE-ShU |
| Transcribing agency | UKB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK5105.885.G66 |
| Item number | T45 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Teixeira, Joe. |
| 245 10 - TITLE STATEMENT | |
| Title | Your Google game plan for success : |
| Remainder of title | increasing your web presence with Google AdWords, Analytics and Website Optimizer / |
| Statement of responsibility, etc. | Joe Teixeira. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis, IN : |
| Name of publisher, distributor, etc. | Wiley Pub., |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 434 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google AdWords. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google Analytics. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google Website Optimizer. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet searching |
| General subdivision | Statistical services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Web usage mining |
| General subdivision | Computer programs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet users |
| Form subdivision | Statistics |
| General subdivision | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2017-02-13 | SBF2012-ENG | i12428590 | TK5105.885.G66 T45 2010 | 00-1-237799 | 2025-04-21 | 2025-04-21 | Books |