Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
Material type:
TextLanguage: English Publication details: Boston: McGraw-Hill/Irwin, c2008Edition: 8th edDescription: xix, 555 p.: ill., map; 27 cmISBN: - 9780071259354
- HF5415.3 .P468 2008
| Item type | Current library | Call number | URL | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | University of Kalba | HF5415.3 .P468 2008 (Browse shelf(Opens below)) | Link to resource | Available | 00-1-202959 |
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Includes bibliographical references (p. 499-528) and indexes.
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