Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

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TextLanguage: English Publication details: Boston: McGraw-Hill/Irwin, c2008Edition: 8th edDescription: xix, 555 p.: ill., map; 27 cmISBN:

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Item type	Current library	Call number	URL	Status	Barcode
Books	University of Kalba	HF5415.3 .P468 2008 (Browse shelf(Opens below))	Link to resource	Available	00-1-202959

Includes bibliographical references (p. 499-528) and indexes.

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